A consistent voice. THAT is one of the most effective ways to be sure your company’s message is getting through. A consistent voice is the most powerful way to speak to your prospects about your brand. From the content on your web site and blogs to the copy in your trade ads, sales letters …
A Consistent Voice Is Critical To Reflecting A Consistent Brand Read More »
One of the things I do is help people overcome their fears and get on with their lives. Fear is incessant; it makes us lazy and robs us of so much. EXCEPT, I can’t use negative words; I use phrases like, I can help you have the life you always wanted, surpass all your dreams, …
Recently, a client rejected all my partner’s beautiful story ideas and my money making business ideas and instead opted to go with boring, small, and trivial. The reason: her fear. I am not annoyed that she rejected our ideas. I am annoyed because she is seventy-two years old and still afraid. Afraid of the (proven) …
One of the most frequent questions we get here at Bullet Proof Consulting is about choosing a good business advisor or coach. Some days, it seems like an entire university has sprung up and is happily pumping out coaches and consultants. Online and offline. Churning out experts and gurus on, well, everything. (NOTHING is more …
Change Your Thinking. That three-word phrase embodies a very important part of the mantra and mission we have defined for ourselves at Bullet Proof. It’s definitely a challenge to a lot of business people out there. And it really doesn’t imply the need to change for the sake of change but rather need to change …
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I finally figured it out. After much curiosity and study. And yes after wasting nearly twenty thousand dollars of my own hard-earned money. I finally figured out why social media works for some and does not work for others. I have proven it in my own life and anecdotally in my clients’ lives. If you …
A Journey through Bankruptcy
Charlene’s Key Role: Turnaround Expert to Investment Protector
9 Years, 3 Owners, Best In North America
Charlene’s Key Role: General Manager and Lead Sales Navigator
IT Reputation Repair
Charlene’s Key Role: Director Productivity & Profitability