This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, …
Make Your Expertise The Sales Star Of Your Business. Read More »
This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, …
Effective Selling Part 1: Three Key Things You Need To Know Read More »
This post was originally one of the bi-weekly newsletters we send out to our ever-growing list of people who are interested in useful and informative insights into a wide range of business-related topics. If you would like to be on our newsletter list, simply send a quick email (with your name and your preferred email address) …
Customers: The Thing Businesses Can’t Live Without Read More »
At the risk of sounding like a Tyrannosaurus, I want to explain why social media marketing is a huge gamble and in many cases a big mistake for most businesses. To do so, I must begin with a story. Many years ago, I was the general manager of a facility that made automotive liquids and …
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend …
Why on earth would I exclaim give it away for free is a secret to success? Because apparently today, I am the odd man out. Not really. Here’s why. Once we humans got over the shiny object internet syndrome, (say twenty-five years ago) we were left with the ‘holy shit, look at all the stuff …
When Charlene and I decided to create a business management partnership together we spent a lot of time talking about how we wanted that business to be seen. On the surface, when you put a highly experienced business analyst and a highly experienced marketing and communication person together, you end up somewhere in the spectrum …
Stay Stuck In The Past Or Prepare For The Future Read More »
Are you a good leader? In The Unvarnished Truth About Leadership Part 1, I gave you the backstory of how I became qualified to talk about leadership with some authority. In this post, I outline what I feel are the necessary elements of good leadership. Bear in mind, these elements or personal beliefs, are in fact, …
Leadership. There seems to be a lot of ink being spilled about what makes a good boss. Or what makes a good leader. Or what kind of person is the best kind to work for. I am usually amused by the articles because they are often written by frustrated or wronged employees, wise professionals with …
Change your thinking. When you build your business around the firm belief you can help your clients change your thinking for the better, it just stands to reason you should explain yourself doesn’t it? This post outlines what I believe and why in today’s world, the ability to change your thinking to adapt to all …
The Keys To Surviving & Thriving In The Next Decade Read More »