Are You Being Heard and Understood?

Heard and Understood?  Of course, right? This quote crossed my desk on Monday, and I knew it was what I needed to share with you this week. “When you plant lettuce, if it does not grow well, you don’t blame the lettuce. You look for reasons it is not doing well. It may need fertilizer,

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Are You An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.   This past seven

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The 10 Commandments Business of Communication

One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend

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A Consistent Voice Is Critical To Reflecting A Consistent Brand

A consistent voice.  THAT is one of the most effective ways to be sure your company’s message is getting through.  A consistent voice is the most powerful way to speak to your prospects about your brand.   From the content on your web site and blogs to the copy in your trade ads, sales letters

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