The Big Reveal

Today is the big reveal, so I am keeping this week’s opinion piece very short. The exercise in rebranding is finally finished. It has only taken me nearly fourteen years to get to this stage! (Very typical, by the way, for all those who begin a business and then pivot a few times.) May I

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What IS Your Competitive Advantage?

Competitive Advantage???  What exactly is that, right?  It’s the fundamental reason you are the awesome client magnet you are today!  (or you will be shortly.)  The other day, a dear friend called to ask for some direction on behalf of a ‘friend of a relative’ she was trying to advise. I listened to the entire

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One Cure for Verbal Diarrhoea

What a provocative title.  Verbal Diarrhoea.  And you and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating and

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The Real Utility of Social Media

Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just

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Effective Selling Part 1: Three Key Things You Need To Know

This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes,

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