Brand Engineering

Time & Work: the Long Game or the Short One?

It’s always a conundrum, isn’t it?  The trade-off between time and work. You might know I have been following Seth Godin for years. (He is a marketing genius who blogs daily about the darnedest things.) One of his latest posts caught my eye. Here it is in its entirety. Making a difference (making a point)

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A Plan, A Goal, A Vision, A Why. What???

As a business owner, you are bombarded with aggressive, strong and ‘manly’ messages. You have heard all of them. “You gotta have a Plan.” “Push to your Goal.” “Stay focussed on your Vision.” Articulate your Why.” Honestly, it’s enough to make your head spin, isn’t it? I’d like to tell you why most of this

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