Success: Do You Exceed Eleven?

Let’s talk about one piece of success today.  Do you remember the movie This is Spinal Tap? It was about one of England’s loudest heavy metal rock bands. Spinal Tap. Directed by Rob Reiner – who also played the director of the mockumentary, it was a satirical look at life inside a rock and roll

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Joint Venture: Marketing? Sales? Scams?

I don’t have to tell you that the pandemic decimated the income streams of so many businesses. And in the mad scramble to keep money coming in, you might have encountered or heard increasing use of an old term. Joint Ventures. As in, let’s do a joint venture together and find us some money. Today,

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Does Your Prospecting Fit the Times?

These COVID times have sharpened our thinking, haven’t they? With less free cash to spare, just about all of us are paying closer attention to the products/services we buy and to how we get pitched. Because wasting money or making a big mistake is simply not allowed right now. And for those of us pitching

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On Pivoting

Pivot.  Pivoting. I don’t know about you, but I am bone tired of hearing and reading these two words. Everyone says they are doing it.  But what the hell does it mean? Professor Google’s explanation of pivoting is “to turn or rotate, like a hinge.” No human being I know (except maybe a basketball player)

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Do You FUSS over your Customers?

In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a

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One Cure for Verbal Diarrhoea

What a provocative title.  Verbal Diarrhoea.  And you and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating and

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