I regularly publish tips, tricks, and shortcuts covering all manner of business. With one objective. To inspire you with solid, tried and true ways about finding and keeping more profit in your business. Just for today, I will change gears a bit. Today is about managing your wayward emotions, thoughts and feelings. Significant Metamorphosis Over
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The
Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of
This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact,