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The Magic Formula For Just About Everything

By Charlene Norman

A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on.  Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of …

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Make Your Expertise The Sales Star Of Your Business.

By Charlene Norman

This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, …

Read more “Make Your Expertise The Sales Star Of Your Business.”

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