Got An Almost Zero $$$ Marketing Budget?

Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot.  And I want to answer it in a forthright manner.  I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as

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Find The Time, Finally Take Action

Is our problem finding the time?  Or finally, take action? In the last post, I told you about my laptop trials and tribulations.  Update:  it took sixteen days to be reconnected to the Borg finally.  Thank you to all of you who wrote in or called me with your thoughts and words of advice. I

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The Real Utility of Social Media

Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just

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5 Smart Business Tips From The Great Bob Dylan

I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came

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