Are Your Employees Your Greatest Assets?

How many times do you see or read company statements proclaiming their employees to be their greatest assets? Our strength lies in our employees! Our employees are our greatest and best asset! No asset we have is more valuable than our employees. We have all read words like these, haven’t we? You might even have

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What IS Your Competitive Advantage?

Competitive Advantage???  What exactly is that, right?  It’s the fundamental reason you are the awesome client magnet you are today!  (or you will be shortly.)  The other day, a dear friend called to ask for some direction on behalf of a ‘friend of a relative’ she was trying to advise. I listened to the entire

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Reputation Management

If you are like us, and we believe that is very likely possible, you know the most valuable thing you own is your word.  Similarly, the only thing worth pure gold in your business is its reputation.  This is something a lot of people in business think about but don’t have much of a plan

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Random Acts of Business Kindness

Random Acts of Business Kindness? There comes a point for most of us when we define our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us will get it and

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Got An Almost Zero $$$ Marketing Budget?

Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot.  And I want to answer it in a forthright manner.  I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as

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Find The Time, Finally Take Action

Is our problem finding the time?  Or finally, take action? In the last post, I told you about my laptop trials and tribulations.  Update:  it took sixteen days to be reconnected to the Borg finally.  Thank you to all of you who wrote in or called me with your thoughts and words of advice. I

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The Real Utility of Social Media

Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just

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5 Smart Business Tips From The Great Bob Dylan

I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came

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