Brand Engineering

Your Worldwide View: Where to Begin?

After my blog about the Bionic Company, the most common response was, “Great Char. But how the hell do I translate what I do into a worldwide view of  WHY and what do you mean, communicate?” Let’s talk about your WHY   And then let’s chat about a few ways you can proselytize it throughout your […]

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There is a Fresh Business Breeze A-Blowing

In the last week of August 2005, Hurricane Katrina as a Category 5 made landfall on Florida and Louisiana. The catastrophic damage it left mainly in the city of New Orleans and the surrounding areas was unimaginable and horrifying. One of the biggest uproars at the time was the inactivity and ill-preparedness of the FEMA

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Are Your Employees Your Greatest Assets?

How many times do you see or read company statements proclaiming their employees to be their greatest assets? Our strength lies in our employees! Our employees are our greatest and best asset! No asset we have is more valuable than our employees. We have all read words like these, haven’t we? You might even have

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What IS Your Competitive Advantage?

Competitive Advantage???  What exactly is that, right?  It’s the fundamental reason you are the awesome client magnet you are today!  (or you will be shortly.)  The other day, a dear friend called to ask for some direction on behalf of a ‘friend of a relative’ she was trying to advise. I listened to the entire

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